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My first Ledger designed collection. I was inspired by trying to mix the real and the digital. Which lead me to think of gemstones and their natural transformations and our affinity towards them to be precious. I chose the color schemes to market each product to different sectors of our audiences. I wanted people to find themselves in the product's color ways and see how something can be beautiful and also functional. When it came to the creative direction of the media, I wanted to visualize the transformation and the beauty of it.

Project Type /

Branding, Packaging, Design, Creative Direction

Date /


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Head of Brand Design

Ledger Nano Colors

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