My first Ledger designed collection. I was inspired by trying to mix the real and the digital. Which lead me to think of gemstones and their natural transformations and our affinity towards them to be precious. I chose the color schemes to market each product to different sectors of our audiences. I wanted people to find themselves in the product's color ways and see how something can be beautiful and also functional. When it came to the creative direction of the media, I wanted to visualize the transformation and the beauty of it.