Overview: As the Art Director for the Snapchat original series "Road Trippin'," I had the privilege of spearheading the creative direction and visual storytelling for this exciting digital adventure. This project allowed me to showcase my expertise in visual design, storytelling, and strategic thinking.

Role & Responsibilities:

Conceptualization: From the project's inception, I collaborated closely with the production team to conceptualize the show's unique visual style and narrative approach.

Creative Direction: I led the creative team in developing a cohesive and visually captivating style guide, encompassing everything from graphics and animations to on-screen aesthetics.

Visual Storytelling: My role involved crafting a compelling visual narrative that engaged the Snapchat audience, ensuring the show's content remained fresh, relatable, and visually appealing.

Design Execution: I oversaw the execution of all creative assets, maintaining a high standard of quality and consistency throughout the series.

Collaboration: Effective teamwork was paramount. I collaborated closely with writers, editors, animators, and other key stakeholders to ensure the show's creative vision was realized.

Challenges:

Snapchat Audience: Adapting our creative approach to cater to Snapchat's unique and dynamic audience, ensuring the content remained engaging and shareable.

Consistency: Maintaining visual consistency across diverse episodes while allowing for creative flexibility to adapt to different locations and storylines.

Results:
"Road Trippin'" quickly became a Snapchat sensation, with each episode racking up thousands of views and shares. The creative direction and visual storytelling I provided played a pivotal role in the show's success, helping to establish a unique and memorable brand on the platform.