Snapchat has the largest audience of young people in the world. And with this power comes the opportunity to create change. The mission of this project was to educate and sign up young people in the US to create the change they want to see in the current political system. This campaign resulted in 1.3 million young people being registered to vote, bringing power to the voices of the next generation.

The campaign included a custom typeface, content created in 5 different cities, real users, filters, in app games, and AR experiences.