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Alcohol delivery in minutes

Saucey

Role: Art Director, Designer

 

Saucey is on-demand alcohol delivery, providing customers fast and reliable service. Saucey needed some help bringing their new branding to life across market-specific campaigns as well as build brand awareness and help shape their presence back into the world. 

OOH Campaigns - Spike in new user acquisition from campaigns as well as the return of users in old markets

Custom Saucey Icon Library - Set custom icon direction to create branded icon library

UI - Create seamless art direction between marketing and product

Product - Achieve overhaul of product facing designs to elevate Saucey TOV and branding on POS for the consumer

Photo Library - Set direction of shoot to create evergreen assets

the task: Saucey needed a photoshoot to not only be for a campaign but also for all their product images.

The solution: Create a shoot to be used as a library of content rather than for a single campaign.

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Saucey also needed its own custom iconography to match with its new brand identity.

New loading animations for the app

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