Alcohol delivery in minutes
Saucey
Role: Art Director, Designer
Saucey is on-demand alcohol delivery, providing customers fast and reliable service. Saucey needed some help bringing their new branding to life across market-specific campaigns as well as build brand awareness and help shape their presence back into the world.
OOH Campaigns - Spike in new user acquisition from campaigns as well as the return of users in old markets
Custom Saucey Icon Library - Set custom icon direction to create branded icon library
UI - Create seamless art direction between marketing and product
Product - Achieve overhaul of product facing designs to elevate Saucey TOV and branding on POS for the consumer
Photo Library - Set direction of shoot to create evergreen assets
the task: Saucey needed a photoshoot to not only be for a campaign but also for all their product images.
The solution: Create a shoot to be used as a library of content rather than for a single campaign.
Saucey also needed its own custom iconography to match with its new brand identity.
New loading animations for the app
