New standards in hotel identity through revamping e-commerce and gift shop experiences
Launching the revamped experience for the iconic Standard Hotel, I had the privilege of taking on the full transformation that touched both the ecomm store as well as the entire gift shop experience. The project allow me to design with my skills in web design, illustration, and merchandise branding. The illustrations I created for the project were then applied to as a pattern on Standard Hotel merchandise, hotel bedding, clothing, and uniforms for the staff.
From custom drawings, web systems, and merchandise design. The Standard Hotel was a projcet of art meeting design
Website Redesign: Complete redesign of the "shopthestandard" website, ensuring a visually engaging online shopping experience. This included the UI, navigation, responsive and brand design that resonated with the hotel's unique brand identity.
Custom Illustrations: Portraits of the hotel's guests. I crafted a series of custom illustrations that were later translated into captivating patterns used for interior decor, merchandise, and upholstery. These illustrations breathed new life into the hotel's ambiance.
Merchandise Design: Developing a range of products that encapsulated The Standard's distinct personality. These designs were destined for the hotel's gift shop and served as mementos of the guest experience.
The creative transformation breathed new life into The Standard Hotel's brand. The "shopthestandard" website redesign not only improved user engagement but also aligned seamlessly with the hotel's visual identity. The custom illustrations brought a fresh and inviting atmosphere to the hotel's spaces, while the merchandise designs became sought-after souvenirs
