Brandisnotawrapper,it'sdesignthroughwhichproductlivesandinteractswithitsusers.Ibuildtheteams,systems,anddirectionthatmakebrandsmatter.
Ibuildbrandsystemsforglobalcompaniesandstartups. Myworksitsattheintersectionofbrandidentity,productdesign,andculture.
Brandisnotawrapper,it'sdesignthroughwhichproductlivesandinteractswithitsusers.Ibuildtheteams,systems,anddirectionthatmakebrandsmatter.

10+ yrs

leading creative in tech and apps: Snap, Zenly, Ledger

10+ yrs

leading creative in tech and apps: Snap, Zenly, Ledger

9

Disciplines across the Ledger creative team: designers, writers, 3D, art direction, production

9

Disciplines across the Ledger creative team: designers, writers, 3D, art direction, production

1.3M

Users registered to vote: Snap 2020 Election Campaign

1.3M

Users registered to vote: Snap 2020 Election Campaign

Awwwards Site of the Day · Information is Beautiful Award · 3× Best UI / UX / Innovation

What I build

Brand Identity Systems
Creative Direction
Product & Brand Integration
Global Launches
Design Systems
Brand Identity Systems
Creative Direction
Product & Brand Integration
Global Launches
Design Systems

Shall we view the work?

Clients & collaborations

Let's tango.

Let's tango.

Based in Paris. Working internationally. Open to senior creative leadership and advisory — full-time or consulting.

Based in Paris. Working internationally. Open to senior creative leadership and advisory — full-time or consulting.

© 2026 JULES ALEXANDER. All rights reserved.

JULES ALEXANDER