About me
At Ledger, I lead a multidisciplinary creative department — designers, writers, 3D artists, art directors, and producers — responsible for the brand direction of one of the most recognized names in crypto. I shape the creative strategy across global campaigns, product launches, and retail experiences. I also launched Ledger Art Dept to spotlight the internal team's process and work.
Before Ledger: I led creative and art direction at Snap and Zenly, ran brand identity for Airvet, Grindr, Saucey, and The Standard Hotels, and spent time at Jones Knowles Ritchie working on brand strategy and campaigns for global clients.
My approach is the same wherever I work: brand is not a wrapper, it's the infrastructure through which a company grows, scales, and earns trust. I partner closely with product, engineering, marketing, and leadership to make sure that infrastructure holds — from the design system to the campaign to the shelf.
Beyond work: matcha green tea ice cream, dog memes, and my dog Maïa. Dispo en français aussi.
Based between Paris and everywhere else
Ten years building brands across LA, New York, London, and Paris. Fluent in English, French, and the universal language of a tight brief.
I run cross-functional creative teams from strategy to execution building brand systems, team leadership, design ops.
When you design for everyone, you design for no one. Behind every great campaign is an even better brief. I spend more time on the question than most people spend on the answer. It shows in the work.
Peanut butter in coffee is a hill I will die on.
Dispo en français aussi.
Trusted by Global Brands
What I build
Brand Strategy & Architecture Positioning, visual systems, and brand voice — built to govern at scale and flex across every touchpoint.
Creative Teams & Operations Building and leading multidisciplinary departments. Hiring, mentoring, and setting the conditions for great work to happen.
Product × Brand Integration Aligning product experience with brand values so the two reinforce rather than contradict each other.
Global Campaigns & Launches From OOH to paid media to product launches — end-to-end creative leadership with measurable outcomes.
Let's build something. I'm a message away.
© 2026 JULES ALEXANDER. All rights reserved.