About me
Over a decade in tech and apps has taught me that the most important design decision isn't visual — it's organisational. Who owns brand? Where does creative direction live when the product evolves at speed? I help companies answer those questions, then build the infrastructure to act on them. At Ledger, Snap, Zenly, The Standard, Saucey, and Airvet, different scales, same discipline.
Based between Paris and everywhere else
Ten years building brands across LA, New York, London, and Paris. Fluent in English, French, and the universal language of a tight brief.
More organised than I look in those photos I run cross-functional creative from strategy to execution — brand systems, team leadership, design ops.
When you design for everyone, you design for no one. Behind every great campaign is an even better brief. I spend more time on the question than most people spend on the answer. It shows in the work.
Peanut butter in coffee is a hill I will die on.
Dispo en français aussi.
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